Mutiny
The first AI built for end-to-end GTM automation.
Every seller and marketer gets an AI that knows your accounts and playbooks, learns what’s working, and handles the busywork end-to-end. Mutiny comes preloaded with GTM playbooks, works alongside your team like a teammate across the tools you already use, and produces consistent, on-brand assets from your CRM, brand, and library.
This is the Mutiny help center. Start with the basics below, or jump to a topic.
How it works
- Create your account. Mutiny scrapes your website and builds your brand theme automatically.
- Review your brand guidelines. Edit what Mutiny generated, or upload your own brand guidelines doc.
- Check your resource library. Mutiny pulls in case studies, product media, spreadsheets, docs, and presentations from your site, and you can add more anytime.
- Connect your tools. Use a native integration or bring your own via custom MCP servers.
- Set up skills and routines. Codify how you sell and talk about your product, then automate the repeatable work.
Your brand theme
Mutiny generates consistent, on-brand customer-facing materials (follow-ups, decks, business cases, campaigns, landing pages) from your brand theme and guidelines. When you first create your account, Mutiny scrapes your website to build the theme automatically.
Your brand theme and guidelines are fully editable. You can also upload your own brand guidelines document and Mutiny will adhere to those rules instead.
Your resource library
The library is how Mutiny knows your accounts and your story. Mutiny automatically pulls resources from your website (case studies, product media and images, spreadsheets, documentation, and presentations), and you can add your own at any time.
The agent draws on everything in your library when it creates assets, so the more complete your library, the more accurate and on-brand the output.
Connect your tools
Mutiny works like a teammate inside the stack you already have. Connect your CRM, native integrations, and any custom tool via MCP, and Mutiny plugs in to do the work across all of them.
| Category | What Mutiny can do |
|---|---|
| CRM | Update records directly in HubSpot or Salesforce, so you spend less time on data entry and more time on the work that matters |
| Native integrations | A wide range of integrations are supported out of the box |
| Custom tools | Bring your own tools by connecting a custom MCP server |
Skills and routines
Skills and routines are how Mutiny comes preloaded with GTM playbooks, and how your team codifies what your best reps and marketers do so everyone runs the same play.
Skills are repeatable guidelines you give the agent. Create a skill that codifies your product messaging, your stage-by-stage sales process, your ICP, or your brand’s tone and voice.
Routines are repeatable actions you set up for the agent to run. Use routines to automate things like one-to-one ABM, call follow-ups, and meeting prep.
Combine a well-built library with skills and routines, and you can automate most of your GTM work in short order.
Work with Mutiny from your AI assistant
Delegate to Mutiny from wherever you already work. The Mutiny MCP lets you drive Mutiny from Claude, ChatGPT, or any MCP-compatible assistant. Create assets, pull analytics, and use Mutiny context without leaving the tool you’re in.
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